Selfridges x Elton John
Department Store
London, UK
London, UK
When Selfridges partnered with the legendary Sir Elton John, the goal was to create a captivating visual merchandising display that embodied the glitz and glamour associated with both the luxury department store and the iconic musician. To realize this vision, Selfridges chose Shimmerwalls, the leading provider of sequin wall installations for top-tier brands and events. Together, we crafted a show-stopping display featuring dazzling golden sequin walls, designed to shimmer as brightly as Elton John’s legendary persona.
Golden Sequin Walls
For this project, Shimmerwalls supplied 60 shimmer panels, containing a total of 7,260 shimmering sequins to construct the luxurious gold sequin walls. The panels used were our S30LT Yellow Gold Shimmer Click Populated Boards (Circle), selected for their rich yellow-gold color. These sequins were perfect for reflecting light and creating a shimmering effect that attracted attention from every passerby, enhancing Selfridges’ visual merchandising with a touch of Elton John's signature extravagance. The golden sequin walls acted as visually stunning backdrops, covering large sections of the display and transforming the retail space into a glowing tribute to Elton John’s flamboyant style.
Versatile Sequin Panels for Custom Displays
A defining feature of Shimmerwalls' sequin panels is their versatility. While they are often used for creating beautiful flat surfaces, these panels can also be shaped into three-dimensional forms. Shimmerwalls' flexible sequin panels can bend, curve, and be adapted to suit any design requirement, making them a fantastic option for creative retail displays and other visually engaging projects.
This ability to mold sequin panels into intricate shapes allows for creative freedom and opens up endless possibilities for designers. The Selfridges display showed how Shimmerwalls’ sequin walls can be used to create unique, eye-catching features that leave a lasting impression.
Ready to Make Your Brand Shine?
If you're looking to create shimmering installations that transform your space, Shimmerwalls is here to help. From luxury retail displays like Selfridges’ Elton John tribute to bespoke event backdrops, our shimmer panels bring flexibility, elegance, and undeniable visual impact to any project.
Contact Shimmerwalls today to explore how we can help bring your visual merchandising or event design to life!
Golden Sequin Walls
For this project, Shimmerwalls supplied 60 shimmer panels, containing a total of 7,260 shimmering sequins to construct the luxurious gold sequin walls. The panels used were our S30LT Yellow Gold Shimmer Click Populated Boards (Circle), selected for their rich yellow-gold color. These sequins were perfect for reflecting light and creating a shimmering effect that attracted attention from every passerby, enhancing Selfridges’ visual merchandising with a touch of Elton John's signature extravagance. The golden sequin walls acted as visually stunning backdrops, covering large sections of the display and transforming the retail space into a glowing tribute to Elton John’s flamboyant style.
Versatile Sequin Panels for Custom Displays
A defining feature of Shimmerwalls' sequin panels is their versatility. While they are often used for creating beautiful flat surfaces, these panels can also be shaped into three-dimensional forms. Shimmerwalls' flexible sequin panels can bend, curve, and be adapted to suit any design requirement, making them a fantastic option for creative retail displays and other visually engaging projects.
This ability to mold sequin panels into intricate shapes allows for creative freedom and opens up endless possibilities for designers. The Selfridges display showed how Shimmerwalls’ sequin walls can be used to create unique, eye-catching features that leave a lasting impression.
Ready to Make Your Brand Shine?
If you're looking to create shimmering installations that transform your space, Shimmerwalls is here to help. From luxury retail displays like Selfridges’ Elton John tribute to bespoke event backdrops, our shimmer panels bring flexibility, elegance, and undeniable visual impact to any project.
Contact Shimmerwalls today to explore how we can help bring your visual merchandising or event design to life!
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