3 Ways Sequin Walls Enhance Hotel and Hospitality Design

With high levels of competition in the hotel and hospitality industry, creating unique, visually stunning spaces that leave a lasting impression on guests is essential. Shimmerwalls’ sequin walls offer a remarkable design solution, transforming hotel interiors and exteriors into luxurious, engaging spaces that capture attention and encourage social sharing. Whether used in lobbies, on facades, or even in hotel rooms, shimmer walls elevate hotel design and strengthen brand identity.
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Below, we’ll explore three ways sequin walls can enhance hotel and hospitality design, drawing from Shimmerwalls' projects as examples.

1. Exterior Design
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Exterior sequin walls make a dramatic first impression, setting the tone for a hotel’s aesthetic before guests even enter. Shimmerwalls’ exterior sequin installations use durable, weather-resistant panels to create a facade that sparkles day and night, making the hotel a visually memorable landmark. One stunning example is the golden micro sequin facade installed by Shimmerwalls for the Has Hotel. This installation spans 25 square metres with 547 panels, incorporating over 140,000 golden micro sequins that glisten in the sunlight and shimmer at night. The kinetic movement of the sequins, especially in the breeze, adds a dynamic, interactive quality that enhances the hotel’s luxury branding and captures the attention of passersby. Exterior sequin walls like this are ideal for creating Instagram-worthy backdrops that invite guests to engage and share their experience online, amplifying the hotel’s reach. Check out more in the client case: here.

2. Interior & Lobby Design
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The lobby is often the first point of contact for guests, and a sequin wall in the lobby adds a captivating focal point that communicates the hotel’s unique style. Shimmerwalls' sequin walls provide endless options for custom colours, shapes, and designs, allowing hotels to tailor each installation to their brand aesthetic.
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Hotel Zed, for example, embraced Shimmerwalls’ customisation capabilities to create a multi-coloured sequin sign spelling out “Hotel Zed” in their lobby. This installation uses vibrant sequin panels to reflect the hotel’s fun, eclectic style, creating a playful yet polished look. The sequin wall acts as an engaging, photogenic backdrop, encouraging guests to capture and share their experience on social media, which boosts Hotel Zed’s online visibility and attracts new visitors. Lobby sequin walls not only add aesthetic appeal but also serve as effective branding tools, creating a memorable welcome for guests.

3. Hotel Room Design
​Sequin panels aren’t limited to common areas; they can also bring unique style and sophistication into hotel room decor. Shimmerwalls’ sequin wall panels add a luxurious touch to rooms, from accent walls behind beds to sequin art to shimmering headboards, creating an upscale atmosphere that enhances the guest experience.
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In-room sequin accents can be tailored to match the hotel’s theme, providing an unexpected design element that feels exclusive and memorable. Custom colours, sizes, and patterns allow hotels to add personality to each room while maintaining brand cohesion. By incorporating sequin accents in guest rooms, hotels create spaces that feel unique and luxurious, leaving a lasting impression and encouraging positive guest reviews.

Why Choose Shimmerwalls for Hospitality Design?
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Shimmerwalls offers premium, fully customisable sequin wall panels, available in hundreds of colours and finishes to suit any aesthetic. With options for both indoor and outdoor applications, Shimmerwalls provides versatile design solutions that help hotels elevate their brand, engage guests, and create unforgettable spaces. From exterior facades to lobby backdrops and in-room accents, Shimmerwalls’ sequin walls are an investment in both aesthetic appeal and guest satisfaction.
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Contact us for more details, request a free quote, samples, and to see how our sequin panels can transform your hotel or space!