​The Screen Actors Guild awards have been one of the most popular events in Hollywood since its first ceremony in 1995. It is an occasion held to recognise the outstanding performances and achievements of actors in film and television. This year’s SAG Awards was attended by a wide range of celebrities such as Margot Robbie, Leonardo DiCaprio and Tom Hanks.
 
The SAG awards are known for its invite-only, celebrity filled award event, so it was only necessary to surround the centre stage and photo area with shimmering sequin panels to bring that extra luxurious touch to the venue.
 
The two Shimmerwalls we produced for the event measured 202 feet2 (nearly 20m2) and consisted of 640 sequin panels and a grand total of 163,840 silver and gun metal sequins. It served as the background for hundreds of photos taken of the celebrities and published all around the media networks. The SAG awards rack in 2.7 million viewers each year so our shimmer panel display most definitely caught the eyes of many viewers around the world.

Euroshop is the world’s biggest tradeshow and Visual Merchandising fair held in Dusseldorf which welcomes over 100 000 visitors from all around the world every 3 years to see the future of visual merchandising for retail.
Our Euroshop display this year was a massive success. We were able to meet and interact with everyone who was interested in our sequin walls.

​Our Shimmer Panel Display...

​We were delighted to be asked to provide the new green sequin fascia for the “Wicked” show in the Apollo Theatre in Victoria, London.
To ensure the sequins retained their bright green colour against long term sun damage we made sure to use UV resistant sequins for this project. Altogether we needed to populate 800  shimmer disc panel boards with the 30mm bright green sequins, this meant over 51,000 sequins were used for this and the UV sequins were specially produced for this project. The final effect is stunning and the UV resistant green sequins will retain their colour beautifully.
The green colour of the sequins matches the branding of the “Wicked” show which is one of the most iconic and enduring shows in London and which has unique and attention grabbing signage for this theatre. The sequins and shimmering disc panels are beautifully lit from beneath the signage throwing up a green colour light onto the shimmering sequin fascia creating an atmospheric and spooky feel to the front of the theatre. This green lighting extends past the signage and makes the building stone a green colour so the drama begins even before the theatre-goers enter the building.

Close up of the dramatic effect of the shimmering sequin billboard and green lighting used in this project.
Our black 30mm  Beyer Polycarbonate backing boards were used in this project adding a strong and resilient backing panel for these green UV sequins. We manufacture these boards ourselves with integrated pins that become invisible to the eye.
Also in the West End Theatre heartland of London we have supplied new shimmer disc panels for the Thriller musical.

Visual merchandising trends ring the changes for those of us working in this sector and we all have to reflect what is going on to stay current. But what are the visual merchandising trends for 2017 ? There are some things that you just have to see and how we present ourselves and our products can inspire, amuse, and be thought-provoking. That's why its called "visual merchandising" and now this area is a great hub of creative people and sublime creativity. When I tell anybody about Shimmerwalls and our ability to create pictures from small sequins, I can usually see the lack of  that person visualising what I am trying to describe- maybe that's just me and my description abilities. Invariably I whip out my phone and show examples of our work before I have even finished my verbal description.  Visual merchandising and those of us in this industry try to provide all types of retailers with an interesting angle to show off their goods to the best advantage. So what are the visual marketing trends this year?
 
Creativity  
Some retailers windows are destinations in their own right, especially in the run up period to Christmas. With a professional and personal interest I love looking at the creativity that goes into making the high streets look festive and interesting. Even more during a difficult retail market the shoppers need to have their attention piqued and the retailers must frame their edited selection with an interesting backdrop. Throwing literally everything in the window is no longer an option. The retailers now know who their target customer is and are actively selling to that person. That takes creativity as some retailers will have a larger VM budget than others or place more importance on it.

Colour
Every year there is a colour of the year which can inspire us, have a look at the link to see Pantone colour of the year which is Greenery 15-0343. We took this theme of nature and translated it into our shimmerwall called "fronds" which we are currently showing at the Ambiente Fair in Frankfurt
shimmerwall at Ambiente Fair visual merchandidng trends
http://ambiente.messefrankfurt.com/frankfurt/en/besucher/willkommen.html
​
This entry was posted on February 13, 2017 by Shimmerwalls.

We  were very proud here at Chez Shimmerwalls to be involved with the fantastic Christmas store windows for the leading brand Chloè.

If you walked past Chloè windows you will have seen large sparkle walls in the windows made up of our rose gold sequins with the Chloè logo in pewter. Chloè is a world wide brand and our sequin walls travelled to every corner of the globe to decorate their windows in 35 flagship stores. Part of the festive fun at Christmas is to see the amazing visual merchandising displays when the shops go all out to attract your attention. How better to do this than a shimmering and moving window display? All in all we provided Chloé with just under 2 million hand-placed sequins - our hands are very, very tired :)

Beautiful curved Chloe Shimmerwall Christmas 2016

As you can see on the image above the Shimmerwall for the Galleries Lafayette needed to be curved. Fortunately this is not a problem for us as our boards are scored so we can bend the them to shape as we did here. The brand Chloè are known for their attention to detail and so we painted our boards with their brand colour so the rose gold sequins had a beautiful Chloè signature cream colour background. The edges of the board panels were then finished with a gold trim.

Sequin backdrop for Chloe in rose gold - Sloane Street Boutique

The image above shows the Chloè boutique in Sloane Street London, here the rose gold Shimmerwall was used as a stunning visual merchandising backdrop again in a curved angle.

Call us if you require a bespoke solution for your visual merchandising needs, Christmas store windows or a stunning Shimmerwall indeed for any event or press launch. Contact us at hello@shimmerwalls.com we would love to hear from you.

This entry was posted on January 6, 2017 by Shimmerwalls.