​As the summer season approaches, it's important for retailers to update their store window displays to attract customers and set the tone for the season. Store window displays can be a powerful marketing tool, drawing in passersby and creating interest in the products being sold. With the right design and attention to detail, a store window can effectively communicate a store's brand and message. In this post, we'll be sharing our top 10 summer store window display ideas to help retailers create eye-catching and effective displays.

​Bright and bold colors are essential for summer store window displays. These colors evoke feelings of energy, excitement, and happiness, making them the perfect choice for summertime. To incorporate bright and bold colors into a display, consider using large, 3D props like in the second image by Gucci. These items can draw attention to the window and create a fun and playful atmosphere.

​Beach and vacation themes are popular choices for summer store window displays. These themes are perfect for showcasing summer clothing and accessories such as swimsuits, sunglasses, and beach bags. Retailers can create a beach scene with sand, beach chairs, and beach balls. Additionally, displaying travel-related items such as luggage and travel guides can encourage customers to plan their next vacation.

Create a bit of buzz and excitement by using oversized beach inflatables like Topshop did in their summer campaign, or go for a more luxurious holiday vibe using dim lighting and a minimalist palette like Hermes.

Summer is a time for outdoor activities, and summer sports themes are a great way to showcase this. Retailers can display outdoor equipment such as bicycles, skateboards, and camping gear. Surfboards and paddleboards can also be great options for retailers located near bodies of water. Creating an outdoor scene with a camping tent or a volleyball net can transport customers to a summertime oasis.

For a sports-themed window display, use sharp, dynamic shapes to demonstrate athleticism, but keep the colours bright and playful to still be welcoming to customers.

Eye-catching elements are essential for summer store window displays as they can draw customers' attention and make a lasting impression. One great example is using a sparkling Shimmerwall sequin wall to add a summery and eye-catching element to the display. The Shimmerwall can be customized to fit any size window and can be used to create a backdrop for displaying products. The shimmering effect of the wall will add a touch of glamour to the display and catch customers' attention.
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Visit shimmerwalls.com to learn more!

​Summer is a season of flowers and natural elements, and incorporating them into a store window display can create a beautiful and calming atmosphere. Retailers can display potted plants, flowers, or create a garden scene complete with a trellis and garden bench. These natural elements can be used to highlight specific products, such as showcasing a summer dress or a gardening toolset.

Patriotic themes are a great option for retailers during the summer season, particularly during holidays like the Fourth of July. Retailers can create a red, white, and blue color scheme in the window, using flags and other patriotic decorations. Additionally, showcasing products that are made in the USA can be a great way to celebrate the holiday and showcase local products.

​Interactive elements are another great way to create an engaging and memorable store window display. For summer displays, retailers can incorporate elements such as a beach ball that customers can toss or a backdrop for photos. Customers can interact with these elements, making the display more memorable and encouraging them to visit the store. Jacquemus is famous for their brightly-coloured interactive displays which turn the customer's shop visit into an instagrammable experience.

​Lighting is an essential component of any store window display, as it can set the mood and highlight specific products. For summer displays, string lights or bright neon signs can be used to create a fun and playful atmosphere. Retailers can also use natural light to showcase products and create a welcoming atmosphere.

​For stock neon signs, you can buy them on Amazon in the UK or US, and you can find competitively priced custom neon signs at NeonExperts.com (worldwide)

​In conclusion, creating a captivating summer store window display is a great way to attract customers and set the tone for the season. From bright and bold colors to interactive elements, there are many ways to create an eye-catching display that will draw customers in. By incorporating beach and vacation themes, summer sports themes, patriotic themes, floral and natural elements, and attractive lighting, you can create a memorable shopping experience for your customers. We hope these top 10 summer store window display ideas have inspired you to try out some new techniques in your own store. Get creative and have fun with your displays this summer!

​VicenzaOro is one of the leading jewellery trade shows in the world, showcasing the latest trends and designs in the industry. This year's event was made even more stunning with the addition of two magnificent sequin walls from Shimmerwalls.

Sequin walls are getting more and more popular these days, and they don’t seem to be going out of fashion anytime soon. Today I’ll walk you through what you’re going to need to create a spectacular DIY sequin backdrop, as well as how to put it all together!

Pop up events and pop up stores have always been, and still are, very popular in the field of experiential marketing. The key ingredient to a successful pop up event is to attract and entertain the viewers and what better way is there to do so with our colourful and captivating Shimmerwall sequin backdrop panels! The acclaimed Sanremo Luxury Designers Mall turned to us to create a photo pop up site for people to interact with the pop up backdrop and have fun taking aesthetic and creative pictures. 

Our new Shimmer Click system makes having a sequin wall easy and convenient. Using our new registered design we have developed new lightweight sequin panels that "click" together and so we have called them "Shimmer Click". Super easy to install either onto a pipe and drape stand, onto a backing wall and you could even hang them from a ceiling bar in the store window. These are lightweight but are still very strong as we use the best materials on the market.

The new year has allowed us to reflect on our favourite sequin backdrop colours and finishes in our expansive range. Since Shimmerwalls was established in 2015, we have built up a collection of over 400 sequin colours and finishes.
In this article, we will run you through the 7 most popular sequin backdrop colours of 2020 (so far!)

​Although this year’s Milan Fashion week was over-shadowed by COVID-19 concerns, we can use this time to look back on the huge success of Moschino’s runway show in 2019 which was a grand show by the luxury fashion label.
The runway event incorporated an 80’s gameshow "Glitz and Bling" theme which was elegantly brought together with retro props and of course a dazzling sequin display for the finishing touch. The yellow gold sequin wall measured 4 meters high and 6 meters across, and served as the backdrop behind a classic golden slots machine, as well as a group of glamorous models dressed up in glittery Moschino haute-couture.
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The gold sequin wall, populated with our standard 30mm shimmer disc range, brought a lot of attention towards the runway show, and caught the eyes of many of the photographers. The gold sequin panels can be seen in countless articles about the Milan Fashion week in 2019.

A sequin backdrop is very versatile and we are asked to help with projects in all types of environments. This sequin backdrop was used for stage set design at the Mercury Theatre Colchester in Essex, UK. Using our dark gold sequin in 30mm format this made a spectacular sequin backdrop for their "Ain't Misbehaving" Production.

The luxury cosmetic retailing chain Yan & One recently asked us to help with a large gold branded sequin wall backdrop displays in their Morocco stores. The Yan & One team wanted a high end store display that would make their products really stand out and they definitely made the right choice with their sequin backdrop. 
 
The sequin backdrops are 10 square meters and features the Yan & One logo formed with black sequins, surrounded by a stunning yellow gold background. We used our 15mm sequins to produce the logo and they have now used this display in three of their Morocco stores. To enhance the brands high end display even further, we painted each of the backing boards gold to match the sequins to add that extra luxurious touch to the Shimmerwall sequin backdrop and to match the high quality instore displays.
 
Shimmerwalls sequin backdrops are great for brand identity because they enhance the professional and luxurious feel when they walk into your shop. They immediately catch the customer's eye and make a store visit feel like an Event as well as the ongoing branding opportunity when clients take that inevitable selfie in front of the glittering sequin wall. In Morocco the sequin walls are called "Paillettes a mur" and these are proving very popular to the Yan & One clients, drawing clients in to see the amazing sequin shimmering wall.
 
Our client featured the Shimmerwall sequin backdrop in their store video which really captured our attention; you can watch it down below!

All images and video were kindly provided by the team at Yan & One and are used with their permission.

​The Screen Actors Guild awards have been one of the most popular events in Hollywood since its first ceremony in 1995. It is an occasion held to recognise the outstanding performances and achievements of actors in film and television. This year’s SAG Awards was attended by a wide range of celebrities such as Margot Robbie, Leonardo DiCaprio and Tom Hanks.
 
The SAG awards are known for its invite-only, celebrity filled award event, so it was only necessary to surround the centre stage and photo area with shimmering sequin panels to bring that extra luxurious touch to the venue.
 
The two Shimmerwalls we produced for the event measured 202 feet2 (nearly 20m2) and consisted of 640 sequin panels and a grand total of 163,840 silver and gun metal sequins. It served as the background for hundreds of photos taken of the celebrities and published all around the media networks. The SAG awards rack in 2.7 million viewers each year so our shimmer panel display most definitely caught the eyes of many viewers around the world.

Euroshop is the world’s biggest tradeshow and Visual Merchandising fair held in Dusseldorf which welcomes over 100 000 visitors from all around the world every 3 years to see the future of visual merchandising for retail.
Our Euroshop display this year was a massive success. We were able to meet and interact with everyone who was interested in our sequin walls.

​Our Shimmer Panel Display...

​We were delighted to be asked to provide the new green sequin fascia for the “Wicked” show in the Apollo Theatre in Victoria, London.
To ensure the sequins retained their bright green colour against long term sun damage we made sure to use UV resistant sequins for this project. Altogether we needed to populate 800  shimmer disc panel boards with the 30mm bright green sequins, this meant over 51,000 sequins were used for this and the UV sequins were specially produced for this project. The final effect is stunning and the UV resistant green sequins will retain their colour beautifully.
The green colour of the sequins matches the branding of the “Wicked” show which is one of the most iconic and enduring shows in London and which has unique and attention grabbing signage for this theatre. The sequins and shimmering disc panels are beautifully lit from beneath the signage throwing up a green colour light onto the shimmering sequin fascia creating an atmospheric and spooky feel to the front of the theatre. This green lighting extends past the signage and makes the building stone a green colour so the drama begins even before the theatre-goers enter the building.

Close up of the dramatic effect of the shimmering sequin billboard and green lighting used in this project.
Our black 30mm  Beyer Polycarbonate backing boards were used in this project adding a strong and resilient backing panel for these green UV sequins. We manufacture these boards ourselves with integrated pins that become invisible to the eye.
Also in the West End Theatre heartland of London we have supplied new shimmer disc panels for the Thriller musical.