 Silver sequin wall Shimmerclick by Shimmerwalls for small to medium sized events and displays. Our new Shimmer Click system makes having a sequin wall easy and convenient. Using our new registered design we have developed new lightweight sequin panels that "click" together and so we have called them "Shimmer Click". Super easy to install either onto a pipe and drape stand, onto a backing wall and you could even hang them from a ceiling bar in the store window. These are lightweight but are still very strong as we use the best materials on the market.
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The new year has allowed us to reflect on our favourite sequin backdrop colours and finishes in our expansive range. Since Shimmerwalls was established in 2015, we have built up a collection of over 400 sequin colours and finishes.
In this article, we will run you through the 7 most popular sequin backdrop colours of 2020 (so far!)  Although this year’s Milan Fashion week was over-shadowed by COVID-19 concerns, we can use this time to look back on the huge success of Moschino’s runway show in 2019 which was a grand show by the luxury fashion label.
The runway event incorporated an 80’s gameshow "Glitz and Bling" theme which was elegantly brought together with retro props and of course a dazzling sequin display for the finishing touch. The yellow gold sequin wall measured 4 meters high and 6 meters across, and served as the backdrop behind a classic golden slots machine, as well as a group of glamorous models dressed up in glittery Moschino haute-couture. The gold sequin wall, populated with our standard 30mm shimmer disc range, brought a lot of attention towards the runway show, and caught the eyes of many of the photographers. The gold sequin panels can be seen in countless articles about the Milan Fashion week in 2019. A sequin backdrop is very versatile and we are asked to help with projects in all types of environments. This sequin backdrop was used for stage set design at the Mercury Theatre Colchester in Essex, UK. Using our dark gold sequin in 30mm format this made a spectacular sequin backdrop for their "Ain't Misbehaving" Production.
The luxury cosmetic retailing chain Yan & One recently asked us to help with a large gold branded sequin wall backdrop displays in their Morocco stores. The Yan & One team wanted a high end store display that would make their products really stand out and they definitely made the right choice with their sequin backdrop. The sequin backdrops are 10 square meters and features the Yan & One logo formed with black sequins, surrounded by a stunning yellow gold background. We used our 15mm sequins to produce the logo and they have now used this display in three of their Morocco stores. To enhance the brands high end display even further, we painted each of the backing boards gold to match the sequins to add that extra luxurious touch to the Shimmerwall sequin backdrop and to match the high quality instore displays. Shimmerwalls sequin backdrops are great for brand identity because they enhance the professional and luxurious feel when they walk into your shop. They immediately catch the customer's eye and make a store visit feel like an Event as well as the ongoing branding opportunity when clients take that inevitable selfie in front of the glittering sequin wall. In Morocco the sequin walls are called "Paillettes a mur" and these are proving very popular to the Yan & One clients, drawing clients in to see the amazing sequin shimmering wall. Our client featured the Shimmerwall sequin backdrop in their store video which really captured our attention; you can watch it down below! All images and video were kindly provided by the team at Yan & One and are used with their permission.
The Screen Actors Guild awards have been one of the most popular events in Hollywood since its first ceremony in 1995. It is an occasion held to recognise the outstanding performances and achievements of actors in film and television. This year’s SAG Awards was attended by a wide range of celebrities such as Margot Robbie, Leonardo DiCaprio and Tom Hanks. The SAG awards are known for its invite-only, celebrity filled award event, so it was only necessary to surround the centre stage and photo area with shimmering sequin panels to bring that extra luxurious touch to the venue. The two Shimmerwalls we produced for the event measured 202 feet2 (nearly 20m2) and consisted of 640 sequin panels and a grand total of 163,840 silver and gun metal sequins. It served as the background for hundreds of photos taken of the celebrities and published all around the media networks. The SAG awards rack in 2.7 million viewers each year so our shimmer panel display most definitely caught the eyes of many viewers around the world.  Euroshop is the world’s biggest tradeshow and Visual Merchandising fair held in Dusseldorf which welcomes over 100 000 visitors from all around the world every 3 years to see the future of visual merchandising for retail.
Our Euroshop display this year was a massive success. We were able to meet and interact with everyone who was interested in our sequin walls. Our Shimmer Panel Display...  We were delighted to be asked to provide the new green sequin fascia for the “Wicked” show in the Apollo Theatre in Victoria, London. To ensure the sequins retained their bright green colour against long term sun damage we made sure to use UV resistant sequins for this project. Altogether we needed to populate 800 shimmer disc panel boards with the 30mm bright green sequins, this meant over 51,000 sequins were used for this and the UV sequins were specially produced for this project. The final effect is stunning and the UV resistant green sequins will retain their colour beautifully. The green colour of the sequins matches the branding of the “Wicked” show which is one of the most iconic and enduring shows in London and which has unique and attention grabbing signage for this theatre. The sequins and shimmering disc panels are beautifully lit from beneath the signage throwing up a green colour light onto the shimmering sequin fascia creating an atmospheric and spooky feel to the front of the theatre. This green lighting extends past the signage and makes the building stone a green colour so the drama begins even before the theatre-goers enter the building.  Close up of the dramatic effect of the shimmering sequin billboard and green lighting used in this project.
Our black 30mm Beyer Polycarbonate backing boards were used in this project adding a strong and resilient backing panel for these green UV sequins. We manufacture these boards ourselves with integrated pins that become invisible to the eye. Also in the West End Theatre heartland of London we have supplied new shimmer disc panels for the Thriller musical. Is visual merchandising just creative or do we need to keep an eye on the clients bottom line?22/5/2017  Visual merchandising trends ring the changes for those of us working in this sector and we all have to reflect what is going on to stay current. But what are the visual merchandising trends for 2017 ? There are some things that you just have to see and how we present ourselves and our products can inspire, amuse, and be thought-provoking. That's why its called "visual merchandising" and now this area is a great hub of creative people and sublime creativity. When I tell anybody about Shimmerwalls and our ability to create pictures from small sequins, I can usually see the lack of that person visualising what I am trying to describe- maybe that's just me and my description abilities. Invariably I whip out my phone and show examples of our work before I have even finished my verbal description. Visual merchandising and those of us in this industry try to provide all types of retailers with an interesting angle to show off their goods to the best advantage. So what are the visual marketing trends this year?
Creativity Some retailers windows are destinations in their own right, especially in the run up period to Christmas. With a professional and personal interest I love looking at the creativity that goes into making the high streets look festive and interesting. Even more during a difficult retail market the shoppers need to have their attention piqued and the retailers must frame their edited selection with an interesting backdrop. Throwing literally everything in the window is no longer an option. The retailers now know who their target customer is and are actively selling to that person. That takes creativity as some retailers will have a larger VM budget than others or place more importance on it. Colour Every year there is a colour of the year which can inspire us, have a look at the link to see Pantone colour of the year which is Greenery 15-0343. We took this theme of nature and translated it into our shimmerwall called "fronds" which we are currently showing at the Ambiente Fair in Frankfurt shimmerwall at Ambiente Fair visual merchandidng trends http://ambiente.messefrankfurt.com/frankfurt/en/besucher/willkommen.html This entry was posted on February 13, 2017 by Shimmerwalls. |
