​Urban Decays' shop launch in Carnaby Street

Shimmerwalls was delighted to supply their shimmerwall system for a new launch last week in London. The super stylish and popular US make up brand Urban Decay opened their first European store last week in Carnaby Street, London. This make up brand is changing the way women look at their  beauty products and has been shaking up the beauty industry since its inception in Orange County, California in the 1990's. Renowned for its "beauty with an edge" approach to the beauty industry, Urban Decay has become a popular and exciting player.
 
Urban Decay Brand Colours: http://www.urbandecay.com/about-us-urban-decay
We were asked to supply the brand colour's of predominantly purple with splashes of silver to decorate the outside facade and an interior wall of the shop. We were asked to use our unique transparent boards for this installation to allow the colour of the facade and the interior wall to peep through the sequins. The installation was designed and created by the Designers at Prop Studios based in Notting Hill London. Our 30mm sequins were used in this instance, that still meant that the shimmerwalls team hand-placed over 10,000 sequins, luckily we are well practised!
The opening party was attended by celebs and beauty bloggers and featured heavily in the media the following day and in real time with all the tweeting that was happening at the party. The shimmerwall installation provided part of the launch party decoration and shows how a brand can use its brand colours in a fun and exciting way. Please go and say Hi to them at Urban Decay when you next visit Carnaby Street, and please tell them how much you love the shimmerwall.
What are we upto now?
We have been busy at Shimmerwalls HQ and have been working with an exclusive brand that are just about to launch their Christmas windows. Pictures and backstory on that next week and everything else we have been upto.
Until then, have a shimmery day
Paula :)
 
Purple and silver shimmerwall Interior shimmerwall display at Urban Decay Carnaby Street London
Urban Decay European shop launch in London November 2016 Outside Urban Decay shop in Carnaby Street with shimmerwall decoration
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This entry was posted on November 11, 2016 by Shimmerwalls.