Aperol Pop-Up

For Aperol’s festival pop-up bars across Europe, Shimmerwalls created a sequin backdrop with real presence. Working with La boîte de prod, the team produced 1,000 custom copper sequin circles — each an oversized 30cm disc — to dress the outer walls of the bar. At that scale, the installation read less like a flat surface and more like a field of colour suspended around the structure.

The copper tone tapped neatly into Aperol’s unmistakable palette, giving each pop-up a warm, easy confidence that felt right at home in a festival setting. What made this build especially striking was the way the sequins were installed: each circle appeared to float in mid air, turning the bar exterior into something lighter, more playful, and far more memorable than standard branding.

Seen from across the site, the walls had a graphic clarity; up close, those giant floating discs gave the whole bar a sense of movement and rhythm. Around the perimeter, 1,000 copper circles framed the Aperol space like they’d been lifted and held in place just above the crowd.

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