​A New Way of Visual Merchandising

How Can Sequin Art Visual Merchandising Lure in More Customers?
If you take a look at any high street or shopping centre in the UK, you will see consumers rushing past a large majority of shops intent on reaching their destination as fast as possible. Every person seems to have a specific place that they want to head for, with very few strolling along at a leisurely pace taking in every shop window.
So how do you grab the attention of these potential customers and pique their interest in your shop? The answer is to provide them with a new and innovative method of visual merchandising that makes your shop stand out from the crowd.
This is where the concept of sequin art comes in. Here we look at why this new, interesting and, most importantly, visually stunning concept will attract the attention of consumers and entice them into your store.

Eye-catching artwork
The world’s obsession with social media such as Instagram and Facebook means that images and visual stimuli are more important than ever in appealing to consumers. Visuals need to be unique in order to stand out and draw the attention of potential customers.
Sequin art is a fantastic way to catch the customer’s eye, as it offers much more than a standard flat picture. While in the first instance, the sequins do make up a specific image, their metallic surface also provides a new way to use colours and reflect light that cannot be found in any other type of artwork used for visual merchandising. The unique features of sequin artwork therefore make it the perfect way to make a display more eye-catching than that of your competition.

Creates a focal point
An important part of visual merchandising is to ensure that your display shows your message as clearly and concisely as possible. A cluttered arrangement won’t help your products stand out to customers and can even leave customers unsure as to what the display is trying to promote.
Creating a specific focal point as part of the display draws the customer’s attention and makes your message clear. Sequin art can provide a focal point for your display while helping you to maximise the amount on show without cluttering up your space.

Maximises display area
Many visual displays don’t use all the space available to optimise the appeal to potential customers. Wall and ceiling space is often wasted as arrangements focus on filling as much floor space as possible with the greatest amount of products.
Hanging pictures on walls and from ceilings will fill this otherwise wasted space, and sequin art is the best choice of artwork for this purpose. Artwork created using sequins is far more likely to draw attention than a standard flat image, and is an innovative and interesting way to use visuals in these areas.
Take a look at some of our visual merchandising installations of our clients on our Pinterest boards and feel free to share any of your shimmerwall creation with us.

​This entry was posted on May 18, 2016 by Shimmerwalls.